At Websites for Wineries - We design Winery Websites that are stylish, effective, affordable and user friendly for winery tourism promotion and wine marketing via the internet. 'Vine to Wine Online'

Identifying your Primary User Groups

You build a winery website for three reasons:

• To profitably sell more of your wines
• To bring more visitors to your cellar door, restaurant or other retail outlet
• To make people aware of who you are, what you produce and your approach so that potential visitors know about you, your facilities and your products

Websites are about getting visitors to look at your showcase. The focus for creating your site should be: "How well does my site meet the needs of its visitors?" To answer this you must first identify what types of visitors are likely to visit your site.

Secondly you should ask: "How well will my target users find my site and get what they are after on it?"

There are seven basic types of visitors to your Web site:

• buyers - people who want to buy your wine right now
• regional browsers - people, who for one reason or another, are interested in your winery and its wines.
• Far-flung browsers - Major search engine browsers who visit your site as part of a general search.
• tourists - people planning to visit the area who are looking at something to do and see in your area.
• the trade - people who are interested in selling your wines to others: distributors, retailers, and restaurants
• the media - people who are interested in telling others about you: magazines, newspapers, radio, and television
• Tour operators and conference organisers who are looking to bring people to your winery as an activity associated with the meeting or function.

Many wineries that have created Web sites:

"because you have to have one," or

because they want to create a great impression with all the latest whiz-bang animation and dynamic effects.

Ultimately your web exists for only one reason: to profitably sell more of your wines and to promote your business with users. Websites should be customer-oriented rather than owner-orientated. Don't let your desire to impress hamper the users ability to find what they want simply and easily.

So the message is clear - identify who your main users are likely to be and what they want from your site and design a site that will meet their needs. Some user-orientated sites are:

• Tourism - focus on maps and facilities for visitors
• Selling Wine Online - focus on providing detailed information about the wine and providing online ordering and payment facilities
• Restaurant and Retail Facilities - focus on the facilities, menu and what is for sale
• Special Products of Approach - Such as organic wine, special wine processing, and unusual varieties of wine styles

Choose a design that will primary meet the needs of your primary type of clients.

Choose a Design that will provide what your main Users Types are looking for

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Building Your Client-Orientated Website

>> Identify Primary User
      Groups


>> Choose a Client       Orientated Style


>> Ensure Navigation
      is Clear


>> Customise for
      Client's Needs


>> Make sure Information
      is Adequate


>> Get Feedback from Users


>> Finalise, Test & Upload

Resources & Information

>> Why have a Website?

>> The Target Audience

>> What to Expect?

>> How far to go with the
         design?

>> How many Wineries
        have Websites?

>> The Good, The Bad
        and The Ugly?

>> Website Statistics

>> Website Evaluation

>> Order Forms

>> E-commerce

>> FLASH sites

>> Web Standards

>> Marketing your Site

>> Getting listed

>> Local, Regional Listings

>> Online Tourism

>> Advertising

>> Multimedia & The Web

>> Newsletters, Wine Club

>> Keeping a Site Fresh

>> News & Updates

>> Content Management
        Systems

Websites for Wineries